The Journey
Aura Rae began as more than a clothing label, it was a way of living. From the start, each collection was intentionally designed in limited runs for those who move with purpose, dress with ease, and carry an energy that speaks before they do. Every piece reflected the same values that define timeless style: quiet confidence, refinement, and authenticity.
As the community grew, so did the vision. What began as wardrobe became ritual. Aura Rae evolved into Aura, a space where style meets stillness, and luxury meets mindfulness. The evolution from apparel to experience was natural—the same attention to detail once woven into fabric now flows through every cup of matcha.
Aura in Miami became a living expression of the brand. A daily invitation to pause, pour into yourself, and reconnect with what feels real. Whether through a perfectly tailored piece or a perfectly whisked drink, Aura continues to represent the art of intentional living.
Aura Rae is the wardrobe.
Aura is the process.
Together, they form a world of leisure and lifestyle. Where style, taste, and presence intertwine.
We honor centuries of Japanese tea cultivation, respecting the methods and wisdom passed down through generations.
Only the finest ceremonial grade matcha, sourced from premium tea gardens and stone-ground to perfection.
Every step of our process is deliberate, from harvest to cup, ensuring that each batch meets our highest standards.
Comprehensive testing and transparent sourcing guarantee that our matcha is free from contaminants and additives.
We believe in the power of ritual—creating moments of pause and presence in daily life.
Aura Matcha connects you to the land, the farmers, and a global community that values quality and consciousness.